WWI School of Media & Communication:
Promoted by Filmmaker Subhash Ghai, Mukta Arts Limited & Filmcity Mumbai, Whistling Woods International is Asia's largest Film, Communication, Animation and Media Arts institute, providing world-class education in all technical and creative aspects of Media & Entertainment. The institute's campus is based in Mumbai's Film & Television Production centre Filmcity, and offers courses that vary in duration from 10 months to 30 months, both full-time and part time in nature.
The WWI School of Media & Communication is the new age media & communication institute which conducts a two year long Post Graduate/MBA course and a three year long Under Graduate/BBA course in Media, Communication & Entertainment Management. The courses have four areas of Specialization: Journalism (Print, TV, Cyber), Entertainment Media (TV, Radio, Cinema), Advertising & Brand Communication, and PR, Corporate Communication & Event Management.
Overview:
Our Model of Media Education:
The course starts by learning the fundamentals of all forms of media vehicles: online (cyber), on air (radio, television, digital film), offline (printed media), and on ground (events and experiential marketing).
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Also it starts by learning all functions of communication in various forms (educate, inform, entertain, info-tain, persuade, interact, engage and empower).
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Further, every batch begins by learning the basics of management, marketing, HR, and their applications in the context of Media and Entertainment management.
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The course will make the trainees understand the inter-dependence of content creation, content marketing and content delivery, or, in other words, convergence of content, business and technology.
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Next, the trainees move towards one of the two areas: Mass Communication or Communication Management, in the second semester.
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Then, in the second year of education, that is, in the third and fourth semesters, they move towards further specialization in various areas of journalism, audio visual production, advertising or PR-Events.
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Each trainee completes two live projects in each semester with industry clients.
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Each trainee completes one internship of 8 weeks, after each of the first three semesters, one in a development sector organization, and two in industry organizations, with the fourth semester ending in a job with one of these interning houses or some other as per performance and market situation.
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The trainees participate in live branding and communication experience through outreach programs of the institute around India and other events on campus.
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Half the evaluation is through exams at the end of the semester, and the other half through practical assignments which are either online, or field-based, or creative ideation based.
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Integrated industry-oriented autonomous PG,UG and Executive courses with exam-based management oriented University formal degree courses. Tie-up with Bharathidasan University through 24X7 Learning/Avagmah for MBA in Media & Entertainment and BBA .
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One-fourth sessions are conducted by full-time faculty and three-fourths by visiting professionals and media stalwarts to give industrial relevance.
Curriculumn:
Post Graduate Programme in Media and Entertainment (with four areas of Specialization)
Semester I:
(A) Communication: types, models, functions, theories
(B) Journalism: Print & Cyber
(C) Journalism: Television & Radio
(D) Television & Radio Production
(E) Film Appreciation
(F) Development & Social Communication
(G) Advertising Management
(H) Event Management
(I) PR & Corporate Communication
(J) Communication Design, along with Photoshop, PageMaker/Indesign.
(K) Basics of Management, and Media Management
(L) NGO Internship and WWI National Outreach
Semester II:
Mass Communication:
(A) Development Journalism
(B) News-reporting in Print & Cyber Media
(C) News-reporting in Electronic Media (ENG)
(D) Editing in Print & Cyber Media
(E) Editing in Electronic Media (ENP)
(F) Broadcast Technologies & Design Software (QuarkXpress)
(G) Documentary Production & Non-fiction TV Production
(H) Still Photography
(I) Television Production: fiction
(J) Radio Production: musicals, features, news
(K) History of Indian and World Cinema
(L) Industry Internship, Thematic Research Paper (with field-work)
Semester II:
Communication Management:
(A) Still Photography
(B) Communication Technologies and Design Software (Freehand)
(C) Consumer Behaviour Studies & Communication Research
(D) Marketing Management & IMC: Strategy & Execution
(E) HRM-HRD & Business Communication Skills
(F) Event Management (Advanced)
(G) Public Relations (Advanced)
(H) Corporate Communication (Advanced)
(I) Copy & Corporate Writing Skills
(J) Media Investments: Planning & Buying
(K) Account Management in Agencies: Advertising, PR, Events
(L) Industry Internship & Thematic Research Paper (with field-work done)
Semester III:
Semester III is divided into four specialization areas: Journalism, AV Production, Advertising Management, and PR & Event Management.
There is a second industry internship after semester III.
Journalism across Media:
(A) Laws & Ethics of Journalism
(B) Indian Political Economy
(C) Indian Society, Art & Culture
(D) Advanced News Photography
(E) Political, Civic & Development Reporting
(F) Business Journalism & Economy Reporting
(G) Sports & Entertainment Journalism
(H) Magazines Production
(I) Publishing Industry
(J) News & Current Affairs Production
(K) Advanced Broadcast Technologies
(L) Radio Features & News Production
(M) Portal Content and Management
(N) Industry Internship (PPO focused)
Audio-Visual Communication:
(A) Laws & Ethics of Media
(B) Advanced Film Appreciation
(C) Indian Society, Art & Culture
(D) Advanced Photography
(E) Theatre & Acting across Media
(F) Script and Screenplay Writing
(G) Production Design & Management
(H) Camera & Lights for AV Production
(I) Post-production
(J) Direction for AV Production
(K) Radio Production
(L) AV Technologies
(M) Entertainment Business Management
(N) Industry Internship (PPO focused)
Advertising & Brand Communication:
(A) Strategic Account Management: Advertising Focus
(B) Indian Super-brands & Power-brands Cases
(C) Audience Measurement Techniques for Media Investments
(D) Advanced Consumer Insights & Qualitative Research
(E) Quantitative Research Techniques
(F) Advanced Visual Communication Design
(G) Creative Thinking: Lateral, Vertical & Out-of-box Thinking Processes
(H) Advanced Brand Management
(I) Budgeting & Finance Management
(J) Digital and New Media Advertising
(K) Media Marketing & Sales in Print & Cyber & Electronic Media
(L) Laws, Ethics & Challenges in Brand Communication
(M) Creative Talent Development & Management
(N) Industry Internship (PPO focused)
PR, Corporate Communication & Events:
(A) Strategic Account Management: PR & Events focus
(B) Indian Super-brands & Power-brands Cases
(C) Corporate Governance & Corporate Social Responsibility
(D) Events Categories, Skills & Cases
(E) Advanced Tools of PR & Corporate Communication
(F) Creative Thinking: Lateral, Vertical & Out-of-box Thinking Processes
(G) Advanced Brand Management
(H) Budgeting & Finance Management
(I) Digital and New Media PR and E-fairs
(J) Business Development in PR & Events
(K) Laws, Ethics, Permissions & Challenges in PR and Events
(L) Event Production Techniques & Technologies
(M) Creative Talent Development & Management
(N) Industry Internship (PPO focused)
Semester IV:
No written exams at the end of this semester, only reports of each of these to be evaluated by Jury.
(A) Dissertation on an applied field of Specialization Area
(B) Master Project: with a client: focused on Specialization.
(C) Leadership and Institutional Brand Management Role.
(D) Organizing and speaking in Thematic Workshop within Specialization area.
(E) Industry/Domain Specific Research Paper and Seminar.
(F) Case-study of Media Management in the Domain Area.
(G) Field/Market Research Project: Live.
(H) Digital Branding & Positioning: Creative Self Branding: Case of Digital Communication (plus Online Quiz Tests in this Semester)
(I) Grand Viva on the Entire Course.
There is a second industry internship after semester III.
And, placements are compulsory after the end of Semester IV, for those who clear all four semesters.
Semester IV will be of 900 marks, including dissertation.
Admissions:
Any bona fide graduate/under graduate from any college/university of India or abroad, recognized by the University Grants Commission, who clears the admission interview and on–the spot assignment given by the WWI Admission team across India or in WWI campus, shall be offered admission to this course.
Fees:
Course : PG Programme in Media & Communication + MBA in Media & Entertainment
Duration : 2 years
Course Fees** : 5,96,120
Security Deposit : 50,000
PAYMENT INSTALMENTS***
WWI School of Media & Communication : MBA
Acceptance : 50,000
Semester 1 : 1,52,300
Semester 2 : 2,00,000
Semester 3 :1,50,000
Semester 4 :1,00,000
Semester 5 :NA
Semester 6 : NA
Total : 6,52,300
